Clik here to view.
2011 Rearview Mirror Lessons and Themes: Customer, Service, Business,...
It’s that time of year for me where I spend a little time reviewing the past year in particular what has worked, what has proven popular on the blog and what have I learnt.. Why am I telling you all...
View ArticleClik here to view.
Customer loyalty schemes don’t create loyalty
Just before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research conducted by The Logic Group and Ipsos...
View ArticleClik here to view.
Longevity of ownership and staff service are two main keys to building...
photo credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their...
View ArticleClik here to view.
Honesty and transparency with clients and prospects builds better retention...
photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas...
View ArticleClik here to view.
Focusing on customer loyalty has allowed us to fundamentally change our...
This is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
View ArticleClik here to view.
Connecting the dots of word of mouth, customer loyalty and customer service
A recent piece of research from Clickfox got me to thinking about word of mouth, customer loyalty and customer service and if we should be thinking about ‘connecting the dots’ between them. In many...
View ArticleClik here to view.
Personal engagement develops loyalty and trust.
This is the sixth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
View ArticleClik here to view.
Improve customer loyalty by ditching surveys and solving problems, including...
I was going through some old bookmarked and saved articles whilst thinking about what to write today and came across: The Customer Aggravation Index: Predicting Customer Loyalty Without Surveys. The...
View ArticleAre you earning customer loyalty, or are you buying it?
#98198996 / gettyimages.com We can all agree that having loyal customers is fundamental to the long-term success of a business. However, there have been numerous studies that have been done that show...
View Article
