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Customer Retention: Hugging Your Way to Better Client Relations
Just a short post today, as I just got back into the office yesterday as I went climbing with a friend for a couple of days. Now, I’m catching up However, I thought I’d share this image with you from...
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Small business, customer loyalty…….there’s an app for that!
photo credit: schnaars Over the last few months, I’ve had quite a few people, mainly PR folks, reaching out to me as part of blogger outreach programmes for their clients. They’d like to tell me about...
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2011 Rearview Mirror Lessons and Themes: Customer, Service, Business,...
It’s that time of year for me where I spend a little time reviewing the past year in particular what has worked, what has proven popular on the blog and what have I learnt.. Why am I telling you all...
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Customer loyalty schemes don’t create loyalty
Just before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research conducted by The Logic Group and Ipsos...
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Longevity of ownership and staff service are two main keys to building...
photo credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their...
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Honesty and transparency with clients and prospects builds better retention...
photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas...
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Focusing on customer loyalty has allowed us to fundamentally change our...
This is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
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Connecting the dots of word of mouth, customer loyalty and customer service
A recent piece of research from Clickfox got me to thinking about word of mouth, customer loyalty and customer service and if we should be thinking about ‘connecting the dots’ between them. In many...
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Personal engagement develops loyalty and trust.
This is the sixth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
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Improve customer loyalty by ditching surveys and solving problems, including...
I was going through some old bookmarked and saved articles whilst thinking about what to write today and came across: The Customer Aggravation Index: Predicting Customer Loyalty Without Surveys. The...
View ArticleAre you earning customer loyalty, or are you buying it?
#98198996 / gettyimages.com We can all agree that having loyal customers is fundamental to the long-term success of a business. However, there have been numerous studies that have been done that show...
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